elevating Sri Lankan fashion to the next realm

Published : 10:09 am  July 7, 2015 | No comments so far |  |  (2844) reads | 


In a pioneering move, charismatic entrepreneur Linda Speldewinde, the founder of the Academy of Design has come up with An e-commerce site that seeks to revolutionise fashion in Sri Lanka, this fashion portal aims to lead a movement to establish a new style of dressing that embraces Sri Lankan heritage and fuses it with cutting edge fashion.

On board this exciting fashion journey is Mercedes Benz and DIMO, their Sri Lankan agents along with HNB who offer a safe and secure payment gateway for

Apart from being an e commerce site, also offers intelligent fashion choices, this being more important than ever before as a new generation of fashion savvy customers are emerging  who not only want to look chic but are also interested in the ethical creation of the garments they wear. also offers a style consultancy to source looks and opinions on how to dress for any occasion. offers clothing which is 90 per cent made in Sri Lanka. Many of the designers are alumni of the AOD who advocate up-cycling, recycling and using artisans to create fabric and employing batik techniques paying homage to sustainable fashion. has wrapped it all up in to one gorgeous package of pure Sri Lankan home grown clothing.

fa3For designers like Lonali, Nithya, Vishan, Kasun, Shayani and Deeandra, all graduates from AOD whose looks have made it to, this is huge step in their careers as their products are on offer to a global audience via this fashion website.

A great opportunity for getting a foothold on the fashion ladder, they opined. Apart from harnessing the talent of AOD fashion graduates, also offers curated looks which includes clothing from Avirate, Dilly and Carlo, Rum Punch, Red Cocoon to name a few of the other home grown Sri Lankan design labels.

With a range of looks from office wear, travel wear, swim wear and evening wear, has covered the gamut of fashion. The outfits that appeared on the catwalk were full of style, fashion forward and bang on trend. 

Clothing made from handloom fabric  in rich and vibrant colours of emeralds, reds and blues offered high end fashion options while glow in the dark handloom in an array of candy box colours and neons infused a fun element to trendy fashion.

The collection also featured the traditional dumbara weaving which screamed sophistication. The clothing with dumbara weave detail is sure to go down a storm, not only in Sri Lanka but also in the west as most of the clothes had just the right amount of contemporary sophistication coupled with in trend wearability which will appeal enormously to the western fashion market.
Aside from the clothing, the accessories on offer also scored high in the fashion stakes.

Palmyrah woven bangles, bags, hats and various items of jewellery were not only fashionable but also had a unique story to relate. Some of the jewellery created by Deeandra Bulner under her label Minnie uses upcycling and recycling wherever possible.
Kudos to Linda and her team for coming up with this exciting fashion website which augurs well for Sri Lankan fashion on a global platform.