Published : 9:04 am  June 2, 2016 | No comments so far |  |  (694) reads | 

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Since its inception in 2014, Cinnamon Hotels & Resorts is back again having partnered up with Sri Lankan Airlines and the Professional Travel Blogger Association (PTBA) to present the ‘Cinnamon Travel Bloggers Conference and Awards 2016’ (Cinnamon TBCasia).

Having organised a successful conference in 2014 where travel bloggers such as Sofie Couwenbergh called it a ‘perfect introduction to Sri Lanka’, Cinnamon TBCasia 2016 is back bigger, better and bolder. Taking place from 2-7 June 2016, the conference is set to host 60 of the best travel and video bloggers from all parts of the world. 60 travel bloggers will set off on a pre-conference tour of Sri Lanka, exploring some of the country’s most famous tourist spots and will then commit to the full day conference on the 7th. The conference is also privy to some of the world’s most well-known tourism and travel industry and social media experts from Nat Geo, PATA, Digital Jungle and many more.

President of the PTBA, Mr. Matt Gibson expressed his enthusiasm to be a part of Cinnamon TBCasia once more. “I’m very excited to be a part of this historic event. While the first TBC Asia was very successful, we expect this event to be a milestone in Asian destination marketing with the largest group travel blogger trip in history and seminars by domain experts from across the travel and online marketing spheres. There has never been anything like it before, and I’m proud that the PTBA is able be a part of it.” Furthermore, for the first time ever, TBCasia 2016 will be introducing the ‘Cinnamon Travel Blogger Awards’ where from over 700 applicants, 30 shortlisted bloggers would be awarded across 10 categories such as Best Travel Blog of the Year, Best Up Coming Travel Blogger, Best Travel Photography Blog, Best Travel Video Blog, Best Food Blog and many more. “Against the backdrop of the successful Travel Bloggers Conference, we are proud to pioneer the Travel Bloggers Awards in 2016 to recognise bloggers’ contribution to creating awareness and interest in travel destinations.

Travellers are increasingly sourcing information about destinations from travel bloggers who are seen as an authentic source and by engaging these bloggers; we not only aim to encourage the practice of blogging, but also want to ensure that these bloggers can put forward a balanced view about Sri Lanka as a destination” said Dileep Mudadeniya, Head of Brand Marketing at Cinnamon Hotels & Resorts. Cinnamon TBC Asia is presented by Cinnamon Hotels & Resorts in association with the Professional Travel Bloggers Association (PTBA) and the national carrier Sri Lankan airlines, and is also supported by Sri Lanka Tourism, Four Communications, Chamber of Commerce, Sri Lanka Telecom Mobitel, International Finance Corporation (IFC), Sri Lanka Convention Bureau (SLCB), Wijeya Newspapers, E FM, Travel Click International, Uptown Kandy, Reap Digital, C Visit and PATA.