O:LIVE.couture

Published : 9:55 am  August 30, 2017 | No comments so far |  |  (264) reads | 

LATE-CITY-DM-1-8Today I feature a great friend and a talent hub, Sammani who is the brain child for the brand O:LIVE couture. It has been three years since she started her brand, and in the market it has definitely become the go-to place for a trendy man. When the fashion world focuses on women so much, it’s refreshing! her 1st love is for men’s fashion, today she gave me four looks. I  love the out of the box thinking for the collection

“I get inspiration from anything and everything and I’m always on the lookout for new things. So after the initial design sketch I pick the materials and trims and then make the patterns. If it is custom made we decide on the design and materials based on the client requirement and make the patterns according to client’s measurements”

 

CITY-DM-14-1What’s new with with O:LIVE.couture for 2017? 
 
Well, we have planned a lot for this year and for the coming year. We are currently in the process of restructuring the business to serve our clients better with a greater choice of designs and materials.  We are also planning something exciting for 2017-2018 , but for now I’ll leave it at that.
 
What would you say is missing in Men’s Fashion in Sri Lanka?
 
I’m glad that Sri Lanka is way better than how it used to be couple of years ago with regards to Men’s Fashion but we lack novelty; novelty in designs, materials and colours. We hold on to one particular trend for way too long while there are plenty of interesting trends all around the world for men. I love to introduce new trends to my clients but sometimes they are little hesitant to step out of their comfort zone.
 
CITY-DM-14-1O:LIVE.couture has always worked in Female collections too, how has it been?
 
Yeah I really enjoy doing women’s wear too and I always try to design something new for each client. When it comes to women’s wear I like to keep it simple and classy while playing with cuts, materials and subtle detailing.
 
How is the competition in the Market, where do you position O:LIVE.couture?
 
There are lots of new fashion labels in the industry now so the competition is high, but I like to take it slow and steady and I believe as long as we identify our strengths and weaknesses and be up to date with our designs we can position our brand well in this competitive and challenging business. 
 
Do you see O:LIVE.couture moving into a retails store?
 
Yes, most certainly and that would be the next big step of O:LIVE couture and there is nothing more pleasing than seeing more people wearing O:LIVE couture.
 
Would you be moving into online marketing?
 
Yes, we are hoping to and we are currently working on it as well. You will be the first to know when we launch it.
 
What is the process of making your design?
 
I get inspiration from anything and everything and I’m always on the look for new things. So after the initial design sketch I pick the materials and trims and then make the patterns. If it is custom made we decide on the design and materials based on the client requirement and make the patterns according to clients measurements. Then its fitton stage and once done we finish tailoring the garment and do a quality check before delivering it to the client. I usually advice my clients on creating the desired look by choosing the right shoes and other accessories.
 
Who do you envision wearing your work? Do you think about this when you work on designs? 
 
David Beckham,  as he has a great taste in fashion and he looks dapper in suits. So sometimes when I design and create a look he is like a virtual model whom I picture wearing that certain outfit. 
 
what would you say are 5 important items which needs to be in any man’s wardrobe ? 
 
It’s hard to narrow it down to 5 items.. hmmm lets say…
 
1. Formal shirts specially a white shirt 
2. Tailored pants
3. Well fitted suits (at least two colours)
4. A dress watch
5. Dress shoes 
6. Ties