Swim and Resort Edition

Published : 12:02 am  June 9, 2018 | No comments so far |  |  (95) reads | 

Fashion Week Colombo

Life-1-7

Untitled-4Continuing to position Sri Lanka as a leading swimwear designer and manufacturer in the region, Founder of Fashion Week Colombo Swim and Resort Ajai Vir Singh announced that the 4th edition of this annual event will take place at the Shangri-la from the 4th-7th July. In a bid to add an extra dimension to this red letter day in Sri Lanka’s fashion calendar, Ajai Vir Singh announced that they had decided to include luxury resort wear. The growing segment of luxury resort wear will be the focus under a Responsible Fashion theme. 

One of the leading flag bearers for responsible and sustainable fashion in Sri Lanka, Singh added that Fashion Week Colombo had an ambitious vision to create a global platform for sustainable swimwear and resort wear 
as well as to position Sri Lanka as the resort wear capital of the world which is steadily becoming a reality. “The objective of Fashion Week is to holistically uplift Sri Lanka’s fashion design industry to showcase Sri Lanka as an expert hub for swimwear and a platform for luxury resort wear while creating a relevant tourism story with sustainability at the core of this development project” Singh added.


Speaking on the new addition Singh said “Luxury resort wear in a new growth category which includes swimwear and resort wear, this position also showcases Sri Lanka as a destination. With this edition we will continue to push the benchmark for the Sri Lankan fashion industry to find its place in the world of fashion. This is the 15th year and with every passing year we will strive to go higher for Sri Lanka”


The runway shows planned for this season will feature the latest collections in luxury resort-wear and swimwear fashion designed by five renowned international designer swimwear brands Aviva, Heidi Klein Swim, We Are Handsome, Hot-As-Hell and Zalando. Along with twelve leading Sri Lankan designers and swimwear brands Pigeon Island, Conscience, Maus, Meraki, Sonali Dharmawardena, Charini Suriyage, Aqua Island, Sea Sand, Koca, La Pard, Rumpunch and Linea Aqua.

 

Will take place at the Shangri-la from the 4th-7th July


Life-1There will also be an Emerging Designer Showcase which will showcase the collections of 7 promising designers, an exciting part of the week where the next generation of designers showcase their talent. The designers have been mentored in honing their skills and guided through the Fashion Week Colombo creative process, the shows will take place at a new location at Shangri-La, Colombo. 


Fashion Week Colombo also creates a platform for aspiring film directors through Fashion Films – a unique collaboration between designers and film directors to produce a 1-minute-Fashion-Films shot on a smartphone. It’s a film presentation of their ideation of their new collections and the inspiration behind it and to bring the designers inspirations to life through film. These films will be revealed before each collection takes the runway.


Each partner of the Fashion Week is a partner in the vision to create and develop a unique identity for Sri Lanka through the development of the fashion design industry. Title Partner Olu Tropical Water, Official Manufacturing Partner Linea Aqua, Official Host Hotel Shangri-La Hotel, Colombo. Nations Trust Bank American Express is the Fashion Card Partner, APEX Logistics is the Official Fashion Logistics Partner, BMW Prestige Automobile is the Official Automobile Partner, Official Lifestyle Beverage Partner Wine World Sri Lanka, Ramani Fernando Salons is the Official Hair and Make-Up Partner.  MSL Sri Lanka is the Official PR Partner and Emerging Media is the Outdoor Digital Media Partner.

 

Untitled-2